Users around the world have a new reason to be glued to their smartphones—Pokémon Go. The location-based augmented reality game developed by Niantic, Inc. is seemingly everywhere. Users are playing in hospital rooms, getting into car accidents while playing, and hunting Charmander at Boston’s Museum of Fine Arts.
So how does it work? The game uses the smartphone’s GPS and camera to allow the user to find Pokémon characters, layering the gameplay over their actual surroundings. Users find and capture Pokémon characters as they move around their location. As the user travels around from location to location—from the office, to home, to the gym, and around town—different Pokémon characters appear. The goal of the game is to capture all the Pokémon and become a Pokémon master. Continue reading
There are almost 2 billion smartphone users around the world. Thanks to affordable devices—some of which cost less than your morning vanilla latte—a large proportion of these users come from emerging market countries like India or Indonesia. In fact, some of the most eager app users come from India, which was the 3rd country for downloads in 2015 within the largest app store, Google Play. But just as the cultures and languages of users vary around the globe, so do their mobile and app habits.
The next boom in mobile revenue will not come from the United States, it will come from emerging markets. The wave of smartphone adoption around the word has changed the way we all access the Internet, but none have been impacted more than those in emerging markets. By 2020, emerging markets will have over 2.5 billion smartphone users and the demand for Internet access will increase nearly 10X. The countries in which these users live will account for 50% of the world’s annual consumption by 2025. App developers who overlook emerging market countries like India, Indonesia, and Brazil now will miss out on the mountain of revenue growth that is to come.
In our white paper, “Decoding emerging markets: The app marketer’s guide for unlocking global growth,” we present the usage and revenue potential in these markets in relation to App Annie’s App Market Maturity Model. We also present unique local user behaviors, specific tactics app developers should follow when adjusting their goals, and examples of how innovative tech companies have done just that, successfully.
Do you really know where your app users are coming from? The majority of users discover apps through the Google Play Store itself, since it’s preinstalled on most Android devices. Last year, Google Play had twice as many app downloads as the Apple Store; 200M downloads vs. Apple’s 100M. However, there is a secret channel to user growth that is riding Google’s coattails. You probably have not even considered it for growth hacking—it’s another app that’s contributing to app distribution in emerging markets in a big way. Continue reading
Technology moves at breakneck speed. Blink your eyes and you could miss the latest on VR, mobile apps, smartphones, and smart TV’s. We made some big claims last December about what trends we believe will be popping up in 2016. Since we’re hitting the halfway mark through 2016, we thought it would be interesting to revisit these trends and see whether our predictions were completely fictional, or if we were on to something big. Here are our top trends for 2016 and the progress we’ve made to date.
So, you’ve made the smart decision to grow your app abroad. You’ve done the research, and you are well versed in the opportunity of emerging markets. You know that emerging markets are driving smartphone sales globally and that by 2020, 39% of app revenue will come from emerging markets. What should you do next? Consider localizing your app.
What is app localization? And why does it matter?
App localization is the practice of adapting an app to meet the language and cultural requirements of a specific market. It’s a concept that is often oversimplified to describe the translation of the language in an app. It is often an afterthought—something an app developer may do once an app is finished and polished, in a bid to expand reach and grow revenue, without putting in extra work. But in fact, it’s more complicated and much more important than that, especially if you have a new audience in a new country using your app. However, with a bit of effort, you can benefit from the borderless nature of the web and easily increase the impact of your app by releasing it in additional markets.
Localization is not just simply translating text word-for-word into a new language. App marketers and developers need to be aware of cultural nuances, user habits, and different use cases of their app in each country. Continue reading to learn how you can localize your app and see examples of how it’s been done successfully.
What is a non-compete?
Non-competes are highly restrictive pieces of legal documentation that are part of the new hire paperwork at many organizations across many industries. They state that employees agree to not join or start a company that is competitive to their current employer. Non-competes not only restrict employees from being able to freely move around the market, but also limit employers’ ability to hire the best person for a role.
Massachusetts law currently upholds non-competes across all industries, with the exception of many medical professionals, broadcasters, and lawyers. But other states have varying level of enforcement in their laws. California, for example, has made all non-competes void. New York is not far behind with legislation up for review. Continue reading